This project focused on the design and production of a set of point-of-purchase displays created to amplify the Energía Naranja concept through strong visual impact and clear sensory association. The objective was to leverage the brand’s key graphic references—oranges and floral elements—and magnify them at retail to drive impulse purchase and strengthen shopper recall.

The displays were conceived to translate the freshness and energy of the fragrance into a bold in-store presence. Oversized citrus and floral graphics were used to create an immediate visual connection with the product’s benefits, helping the displays stand out within the home care category and attract attention in high-traffic retail environments.

From a structural standpoint, both displays were manufactured using PTA, a material selected for its strength, stability, and suitability for long-term campaigns. PTA allowed the designs to maintain reliable product load capacity while supporting clean finishes, precise shapes, and consistent performance throughout the campaign period.

The purpose of this work was to create displays that balance aesthetic impact and functional effectiveness, using visual storytelling and durable construction to reinforce the Energía Naranja message at the point of sale. By combining recognizable brand elements with a solid, well-engineered structure, the displays successfully supported impulse buying behavior and enhanced brand memorability in-store.

Entrant Company: INNERCIA USA LLC

Client Company: COLGATE PALMOLIVE