Initially launched as a subscription service aimed to make oral hygiene easier by automatically sending replacements without the need to constantly re-order, Quip expanded to retail to make their products more accessible to all. When preparing to launch their new innovation – the 360 Oscillating Power toothbrush and replacement brush heads, aimed at appealing to price-conscious young adults – Quip sought an eye-catching, brand-forward display for their national promotion at Walmart.  

Leveraging our expertise in retail design and engineering, we prioritized Quip’s vision and transformed their concept into a compelling 2D and 3D display. We incorporated bold elements, such as a commanding oversized replica of the product, to enhance visual impact and consumer engagement. The structure’s overall curvature and depth variations framed the brush and created a focal point to emphasize the functionality of the product’s oscillating feature. Addressing structural challenges, we reinforced the display and used layered SBS materials to achieve the curved design, echoing Quip’s packaging aesthetics without compromising durability. 

Entrant Company: Smurfit Westrock

Client Company: Quip