1.      This PDQ display leverages eye-catching, themed dimensional imagery of popular soccer legends and a stadium theme to promote the launch of NIVEA Men’s deodorant line and their official partnership with iconic team Real Madrid. The two groups align to underscore both of their dedication to delivering products that meet the highest standards. Development of this PDQ followed in suit. Various graphics concepts were tested with predictive eye-tracking software to determine which would meet design objectives and attract shoppers to follow experience the soccer stadium graphics and communication hierarchy. The structural design of the PDQ features a riser to elevate the product “on the field”, and broad backer panel behind the product to subtly represent a soccer stadium concept. The entire prepacked and assembled unit is packaged into a single carton and shipped to retail locations with minimal labor required to set up for presentation at retail. The prominently branded display achieved a significant market share increase within the men’s personal deodorant category and played a key role in driving brand growth.

Entrant Company: The Central Group
Crescentway
Client Company: Beiersdorf Canada Inc.