Barcel Foods is a division of Grupo Bimbo and is famous for brands such as Takis and Chicharrones. The target market are males and females ages 14-34, who are always searching for a great flavor profile to be a part of their snacking experience. This display needed to spin, portable so it could be moved throughout the store and shoppable from all sides. The most important feature was the lifelike bag of Chicharrones sitting on top. This display was made from laser cut wire and each shelf can spin in 360 degrees, the base can move anywhere throughout the store, so this can be strategically placed by beverages such as Jaritos, checkout counters, or aisle disrupters. This display was sold was sold in over 2,400 stores and has been rerun several times, the key to its success was its slim line finish, small footprint, attractive 3D molded header, and shopability.

Entrant Company: Bish Creative

Client Company: Barcel USA, LLC