For Pretzel Crisps line of pretzels, the majority of product placement is in front of store, deli, and the prepared food section. The objective was to create a display that speaks to the premiumness of the product, disrupts the ever-crowded deli area, and entices the consumer to grab a bag of Pretzel Crisps. Several display options were considered and the sales team landed on beautiful white crates that are stackable, easy to fill, and moveable throughout the store. Introduced into their merchandising catalog this is now the #1 selling display for Pretzel Crisps as it continues to drive additional placement. Sales lifts of up to 50% were reported and retailers were able to place the product for recognition throughout the store. The average consumer shops an entire grocery store in less than 30 minutes. Consumers are driven to only shop the perimeter of the store and Pretzel Crisps won the real estate retail challenge of product placement, premiumness, and impulse purchases thanks to this attractive attention getting Pretzel Crisps Crates.

Entrant Company: Bish Creative

Client Company: Campbell's