With this innitiative we needed to let the customer have a different shopping experience, trying the glorified brush and testing the power of the brush, as well as learning about the benefits of the brand. In this case it is a medium level brush for upper middle class clients, men and women from 20 to 55 years old. In addition, there is a high-quality product with interchangeable heads, a rechargeable brush and pressure sensitivity to avoid causing injuries. It is necessary to make this known to the customer clearly, which is why advanced communication elements are required. In addition, it is necessary to create an efficient security system so that it is not easy to steal the sample brush.

Engineering was carried out considering that the consumer need to know the benefits of a high-tech brush, which is why a 13" Samsung screen was integrated. The counter was made of MDF wood with plastic laminate linings and matte automotive lacquer; PET graphics with flatbed printing. Neon flex light was considered for greater attraction and visual impact of the brand. It has several areas of communication to have a better education on oral matters and thus boost sales. The screen is equippmed with software designed so the client can change content at the click of a button instantly and remotely for any future evolution of the innitiative.

Entrant Company: Diseko Soluciones S.A. de C.V.

Client Company: Procter & Gamble México, S. de R.L. de C.V.