We approached this project with the intent to produce best in class design for Steelseries gaming components. This high and brand needed to be shown in retail as a leader in the gaming category. Working directly with the client to create a shared aesthetic vocabulary, we provided an interactive glorifier / shelf display that showcases the products function and features. We ideated several concepts initially and the final look and feel was developed in tandem with the client’s input. We incorporated back lit Steelseries logo, audio components to showcase the headsets and lastly, power to feature the LED’s on the keyboards and mouse. Magnetic graphics were applied to the metal chassis for easy graphic updating.

Entrant Company: Quad

Client Company: GN Audio/SteelSeries