A multi-component "wall" structure depicting the Roman Colosseum was chosen for its strong visual appeal to Gladiatormovie fans and its ability to reinforce the epic nature of NFL football. This design seamlessly connected the themes of cinematic grandeur and the excitement of game day.

The centerpiece of the structure featured a striking depiction of iconic artist Megan Thee Stallion alongside NFL superstars Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce, all dressed in "Gladiator" attire. This group was prominently featured in all print and media advertising supporting the nationwide "Make Your Game Day Epic" campaign. The display also included essential promotional information and a QR code, guiding consumers to a $10 reward for movie tickets to see Gladiator II.

Freestanding columns added architectural depth and flexibility, allowing them to be placed adjacent to the main activation for an enhanced visual effect. The wall structure served as a dramatic backdrop for product pallets and strategically stacked products positioned to create a cohesive and eye-catching display.

Additional layers of visual engagement were achieved through SBS hanging pennants and column topping helmets, which amplified the campaign’s immersive theme. All components were litho-mounted for maximum visual impact.

The use of temporary substrates for the display structure was a deliberate choice, balancing budgetary considerations with the required two-month lifespan at retail. This thoughtful combination of design elements delivered a disruptive, memorable in-store presence that effectively promoted Pepsi products while aligning with both Gladiator II and NFL football.

Entrant Company: Great Northern Instore

Client Company: Pepsico