Our mission? To design a show-stopping Marvel-themed End Cap display for Walmart! This display needed to pack a punch with Marvel themed bar soap SKUs showcased in a dedicated column alongside core Dr. Squatch bar soap products, featuring a total of 8 SKUs. The target audience was as broad as it gets—Marvel enthusiasts of all ages, die-hard Dr. Squatch fans, and anyone who loves great-smelling bar soap and iconic superheroes.

Dr. Squatch wanted this display to leap off the shelves with bold colors, playful elements, and fun character-driven designs that celebrated the epic Marvel collaboration. The goal was to create an eye-catching display with dynamic shapes and heroic energy while seamlessly blending Marvel's iconic branding with Dr. Squatch's unique identity. The result? A vibrant, cohesive, and unforgettable display that thrilled fans, captured attention, and united two legendary brands in style!

• All major corrugate components were litho mounted for maximum visual appeal and impact. 
• A "drop in" style structure was purposely developed for this Walmart end cap activation to ease instore execution and to provide a customized environment for brand messaging and merchandising Dr. Squatch's Marvel themed bar soap. 
• Various Marvel action figures are lugged off of the dispay's surface to further engage passing shoppers and amplify the display's dramatic graphic in-store prescence.
• Individual stair stepped product trays were easily filled/restocked and placed into the end cap located structure. All components of the display were recyclable (including high PCR - post consumer recycled content corrugate and Eco-friendly inks.

Entrant Company: Great Northern Instore

Client Company: Dr. Squatch