Real Sociedad is the local premiere league Spanish football club based in San Sebastian, northern Spain. The team’s flagship store is located in the heart of San Sebastian, in the city’s CBD, and is the primary retail space that sells the official team merchandise.

Available for purchase is a range of team merchandise including the official team kits for both home and away games as well as training kits, all manufactured by Real Sociedad’s clothing sponsor, Italian sportswear brand Macron. All kits are available in collections for both men, women and children. Traditional team merchandise items such as scarves, caps and beanies are also sold and are complemented by a range of branded accessories such as diaries, mugs, toys, key rings and soccer balls. The store also stocks selected fashion lines including business wear, casual wear and footwear in addition to branded lifestyle products such as watches, umbrellas, backpacks, wallets and water bottles.

In conjunction with its retail offering, the store has a personalization station where customers can choose from a range of team players’ names, numbers, letters and symbols to add to their jerseys. Real Sociedad members can also access members only services while RS Fans receive special in-store offers. The 2691 sq. ft. space aims to be not just the official team store but a place where members and fans alike can meet to share the Real Sociedad spirit.

Submitting Company: Kendu In-Store Visual Solutions