The primary goal for this initiative was to elevate the MadJax brand within the independent recreational vehicle dealer channel. We were tasked with creating an elegant, highly scalable system that clearly showcases and educates consumers on the wide range of MadJax golf cart accessories. 

Our objective was to develop a modular wall system that could be deployed as a wall mount or island configuration and expand in 4’ increments.  To further enhance the immersive experience, we were tasked creating secondary display elements and interactive content.

The strategic approach was to develop the look, feel and function from the wall outward. Our stylistic vision was a modern, clean, technical look while our functional vision was ease of navigation, adaptability and simplifying the selection process.

We engineered a monolithic column to act as the anchor to the wall system which included a dynamic 55” touch screen for interactive content. From this foundation we produced modular 4’ sections.  These sections were constructed of fabricated I beams, technical looking hexagonal perf panels and metal cross rail sections. Additionally, we engineered an interchangeable header system which consisted of a magnetic graphic sub header and a backlit SEG topper.  Each topper is intended to be customized with the dealer logos and branding.

Entrant Company: Ryan Scott, Inc.

Client Company: Nivel Parts & Manufacturing