Cabinet Health is an emerging brand and a certified B-Corp company dedicated to improving the environmental impact of healthcare by eliminating single-use plastic in medicine. The objective of the assignment was to create a visually appealing and informative display that embodied the brand value of sustainability. To do this, we considered several key variables, including the short timeframe to execute the project, the strict budget of an emerging brand, and the need to introduce consumers and the retailer, Target, to the value proposition and products of Cabinet Health. 

We designed the display to look natural and align with the brand’s sustainability story. One of the main focal points was a glass jar (made of corrugated material), which showcased the brand's refillable concept: when the jar needs replenishing, customers purchase a compostable and recyclable refill pouch. Open and accessible shelves provided a convenient shopping experience for consumers, while color blocking visually marked each product category. 

Our engineering team focused on using sustainable materials, ensuring product stability, and incorporating branding elements to create an aesthetically pleasing and functional display. The manufacturing process prioritized sustainability using a Nozomi digital press, eliminating the need for traditional printing plates and reducing waste and resource consumption. 

We completed the display within both budget and time constraints, translating the client's inputs into a viable and structurally sound display that successfully introduced consumers and Target to Cabinet Health's value proposition and products.   

Entrant Company: WestRock

Client Company: Cabinet Health PBC