Coca-Cola looked to capture additional market share during a time slot between larger pillar programs.  By embracing the start of crawfish season and the sense of togetherness, Coca-Cola was able to capture a sales lift not typically realized during this same time period year over year.

This display effectively stopped consumers in their tracks and encouraged engagement with both branded merchandise and product alike.  Total revenue during this campaign was up over 8.9% from the previous year.

Entrant Company: Flower City Group, a Panther Solutions company
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Client Company: Coca-Cola Southwest Beverages