• Assignment was to help transform Target stores with a series of transportation-inspired WOW moments to add a sense of adventure and excitement to retail over the Holiday season
• Required a 2-month lifespan
• Needed to be modular
• Required multiple rounds of mockups and footprint changes
• Created a sustainable, corrugated display utilizing litho print and high tension printed liner
• Components shipped partially assembled with hardware and full-color instruction sheets to improve ease of execution

Entrant Company: Great Northern Instore
Target Corporation
Client Company: Target Corporation