The objective was to seamlessly integrate Lancôme's new luxury skincare line into Ulta stores, enhancing Lancôme's presence and reaching a broader audience. Leveraging Ulta's extensive reach, Lancôme aimed to amplify visibility and accessibility, inviting customers into a luxurious skincare experience while maintaining its legacy of elegance and sophistication. Through strategic placement and captivating displays, the goal was to foster brand loyalty and establish Lancôme's new line as a coveted addition to Ulta's beauty lineup. 

In executing the project, meticulous attention to detail brought Lancôme's vision to life. Using gold-plated materials, rich hues, and intricate floral patterns, we crafted displays that resonated with consumers on a deep level. Strategic thinking guided our creative process, ensuring every element reflected Lancôme's essence. Precision engineering and manufacturing resulted in visually stunning displays that communicated the brand's commitment to excellence, enticing customers to explore its offerings. 

The integration of Lancôme's skincare line yielded remarkable results, enhancing Lancôme's presence while enriching Ulta's offerings. Compliance with project objectives was evident as the new line seamlessly blended with Ulta's existing offerings. Sales reflected the display's success, with increased visibility and engagement. Overall, the project achieved its goals, elevating Lancôme's presence while reinforcing Ulta's position as a premier destination for luxury skincare. 

The collaboration between Lancôme and Ulta proved fruitful, creating a win-win for both brands and customers. The project's success underscored Lancôme's commitment to innovation and customer satisfaction, reinforcing Ulta's status as a beauty industry leader. 

Entrant Company: Marketing Alliance Group

Client Company: Lancôme