We managed to generate direct customer interaction with the Dove product using indirect LED lighting and backlighting, in addition to a permanent rotating movement system that highlighted the encapsulated product. This cutting edge, multidirectional design captured the shoppers attention from the first approach to the final moments of purchase. The positive and luxurious experience was crucial for consumer impact increasing sales.

The Dove Gold Premium Display is made up of a mixture of materials. Based on its main structure of CR metal sheet and tubings all of which are finished in gold chrome paint. The base and sides are decorated with printed metallic vinyl, all of which used graphic printing inks that lare environmentally friendly. Part of the main design concept are the drops that we highlight in the proposal.

Entrant Company: INNERCIA USA LLC

Client Company: HH GLOBAL