Walmart Canada commissioned KraftHeinz to create the ultimate destination featuring their iconic burger condiments, best recipe ideas, suggestive burger combinations and a chance to win barbeques and accessories.

The unit is to feature four half pallets of condiment and related merchandise displayed in a 360-degree execution. The unit is to convey that this is “the burger destination” for all your summer barbeque burger needs driving trial and volume through the peak summer barbeque season.

Entrant Company: The Central Group

Client Company: Kraft Heinz Canada