Fleet Farm, a Midwest tractor supply retailer, wanted to drive traffic and bring excitement to their annual holiday toy department.  They wanted to create one of the largest, most interactive, and memorable shopping experiences for Toyland, which has been a Fleet Farm tradition for over 60 years.  The goal was to produce a visually appealing display package that communicated seasonal deals, while promoting a charitable objective and sense of “giving back” through Toys for Tots.

We worked with Fleet Farm to create an experiential photo op scene with a freestanding background and a large standee replica of their popular children's mascot, Fleety.  Adding the hashtag #MeetFleety encouraged parents to share their kids' photos on social media.  The program also included directional signage poles and a multi-dimensional mailbox with branded wish lists for Santa.

Entrant Company: Innomark Communications

Client Company: Fleet Farm