We were given the task by Walmart to improve their "Trial & Travel" train display program from the previous year. The new display needed to be more convenient for busy families while offering the lowest prices. It also needed to be engaging and attractive to shoppers.

During the concept phase, we discussed the idea of using random image patterns to create a lighter pattern on top of a darker background. Initially, we planned on using flood-coated corrugated sheets with one color and then printing the second color while die-cutting the display. However, after discussing with our purchasing team, we came up with a cost-saving idea.

We decided to print the corrugated sheets inline at the corrugator using a screened print plate. This eliminated the need to print the sheets with the second color on our die-cutters. Our corrugator was excited about the challenge, and after a few tests with different types of print plates, we were able to produce printed sheets with the look of two colors using only one color ink.

Entrant Company: Vanguard Companies

Client Company: Walmart