Coca-Cola Southwest's objective was to create a large impactful lobby display for the holiday season. To ensure this unit had the impact requested the use of lights, motion and subtle print techniques were incorporated. Aside from the large-scale of the display, motion and lights were the most prominent aspects.

This two sided arch display was placed in lobbies and center aisles. Multiple Coca-Cola brands were placed under and around the unit. 

• The use of lights and motion was encouraged.
• Multiple lug ons 
• Two sided and 360 degree visiblity was required.
• Subtle print techniques 

Entrant Company: Westcott Displays
TAG
Client Company: Coca-Cola Southwest Beverages