Objectives
The objective for the project was to create a modular wall system that could act as the backdrop and foundation element within a Fish Hippie
Shop in Shop destination. The client wanted a style that emulated the brand and reflected the high quality, coastal lifestyle of their product lines.
Fish Hippie needs maximize adaptability for not only their varying planogram but also the widely different store locations within the independent
store locations.
How were the objectives met?
This wall set has proved to be one of the go-to solutions and most highly prized placements within the Fish Hippie Shop in Shop display system.
This item was soft launched in a few key retailers and within a few weeks reordered at larger volume as the brand gained traction among its
customers. The majority of retailers who executed this wall set have chosen to expand the wall set as designed. Client feedback on these locations
shows that this almost immediately doubles the product offerings when expanded. Our flexible and modular construction proved out as we were
able to seamlessly splice into the system and grow the brand’s footprint at retail.
Location: High Point, NC, USA
Submitter: Ryan Scott, Inc.
Yes
Fish Hippie Shop Wall Set
Category
Toys, Sport & Fashion > Permanent
Description
Location: High Point, NC, USA
Submitter: Ryan Scott, Inc.
Client Company: Waterside Brands, Inc.
Originating Country Contest: USA - OMA Awards
Winner Status
- Winner