Objectives

As a student project, I chose the brand that I wanted to design the pop-up for. I was looking to make a low-cost, reusable and relatively sustainable pop-up solution for smaller brands. Pop-ups seen in and around stores are usually costly and disposable, only made to be installed in a specific place temporarily. This is not feasible for a small brand.

I wanted to design the pop-up for a future-orientated brand in terms of sustainability and technology, as I believe these co-exist. E-bikes are growing in popularity and are a foreseeable future mode of transport. This has become more so apparent in recent years as the technology has become both cheaper and better. However, it is still in its infancy, and an intimidating concept for a lot of people.

An interactive pop-up with Swytch bicycles that delivers an easy step-by-step concept would encourage more bikers to convert to electric power. Using an E-bike for the average commuter is cheaper than using Tfl services and more engaging. For many people living in central London, it is faster, and using electricity has the potential to be a more sustainable way of commuting.
 

How were the objectives met?

With this design, the pop-up is cheap to maintain as it is a very simple construction made from simple and accessible materials. The pop-ups' ability to be used more than once and the material simplicity also make this design a lot more sustainable compared to other traditional pop-ups.

The key innovative feature of Swytch Up Your Commute is the interactive conversion on the go. Potential users who are biking can take just a few minutes out of their day, or even commute, to convert their bike on the spot along with a technician. They have the chance to be part of converting their bike and learn about the concept. The Swytch pop-up is also built as a modular system. This means it can be fully collapsed and spread out on location. Making the pop-up fully adaptable to its environment.

(More detail is given on the presentation sheets).

Location: London, London, United Kingdom

Submitter: Ravensbourne University

Yes