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  • TÚNEL CIDADE JARDIM
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Objectives

The Cidade Jardim Malls, inspired by the most elegant streets in the world, whose stores are facing super modern gardens creating an atmosphere of charm and sophistication, decided to build a new parking lot attached to the mall and to connect them it would build a tunnel to facilitate access. from the public. The tunnel is 66 meters long with a conveyor belt for crossing.
 

How were the objectives met?

THE LED then developed its most challenging project to meet the objectives proposed by JHSF, which is to transform a simple crossing into a magical experience.
The proposal presented aimed to be much more than a simple tunnel lined with TheLED panels, but to be the largest experience tunnel in LED panels in the world.
An immersive experience, lasting 1 minute on a treadmill.

 

Location: São Paulo, São Paulo, Brasil

Submitter: THE LED

No

TÚNEL CIDADE JARDIM

Category

Digital, Mobile, & Interactive Media

Description

Location: São Paulo, São Paulo, Brasil

Submitter: THE LED

Client Company: THE LED

Originating Country Contest: Brasil

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About Us

Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).
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