Objectives

Ray-Ban partnered with social media giant Facebook (now Meta) to create the newest lineup of smart glasses: Ray-Ban Stories. This new tech wearable captures first-person photos and videos with a simple button click. The uniqueness of the product features the classic style and shape of Ray-Ban sunglasses with the innovative technology of Facebook’s internal software.

To unveil the company's first generation of smart glasses, we were tasked to design and develop a family of interactive displays to be part of the marketing and communication campaign for their product launch.
 

How were the objectives met?

Our initial pitch to Ray-Ban was to develop, manufacture, and execute the go-to-market scope with the ability to produce, ship, and install the display on a global scale. To complete an immersive experience with the shopper, the fixture featured an LED infinity mirror that changed animation once the glasses were lifted off the display, a touch-screen tablet for customer education, and product shelves allowing shoppers to try on the smart glasses in person.

Through continuous communication with the client and vendors, our company was able to manufacture a fantastic retail display that showcases all of the product’s capabilities. We were able to simulate the perfect retail display by working continuously with the client and vendor and shipping over 700 displays around the globe.

Location: Miami, FL, USA

Submitter: Outform Group

Yes