Objectives

The client's idea was to create a pallet island on which samples of the Carnilove True Fresh brand and feed with the flavors of beef, turkey and salmon will be placed. These recipes are the first-class feed of the VAFO company. The company primarily solved an interesting concept in the given topic. The pallet island was to be placed in open spaces to attract the attention of passing customers. The customer should be drawn into the key communication of the brand. Communication on the pallet island should briefly describe the composition of the products and explain the uniqueness of the feed. The entire project was to be implemented for in-store campaigns on the international market.

The project was implemented from visualization to implementation.
 

How were the objectives met?

Initially, visualizations were created, which the client subsequently agreed to. After agreement, drawings were prepared and suitable materials for production were determined. After the creation process, a printed sample of the pallet island was produced and sent to the client. The overall project lasted 3 weeks including production, while the pallet island was to be produced for the Czech market. The project was also introduced to other countries for international in-store campaigns and appealed to foreign partners who placed the pallet island in their stores.

You can come across them in countries such as Ukraine, Sweden, Estonia, Germany and Bulgaria.

Location: Prague 9, Czech republic, Czech republic

Submitter: LOGIK s.r.o.

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