Objectives

With the growing need for sanitization measures in the Covid-19, the company aims to expand awareness of the Ziaino as a must-have sanitization measure to a wider target audience than ever before. The objective was to increase sales by communicating in an easy-to-understand manner the emotional value of the "always sterilized and deodorized" cleanliness and comfort that Ziaino brings to the daily life.
 

How were the objectives met?

In the past, the main focus was on functional value (the physical benefits that customers obtain), but in this exhibit, emotional value (the sensory benefits that customers obtain) was expressed by setting colors that are easy to associate with living with images of indoor spaces and pets, and that give a sense of cleanliness.　　In addition, moving lights were used to catch the attention of visitors to the sales floor, enhancing the eye-catching effect. In-store experiences, such as the smell comparison experience on the actual product, resulted in a strong start-up of the new products and an increase in nomination purchases.

Location: Chuo-ku, Tokyo, Japan

Submitter: BIKO Co., Ltd.

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